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Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers simultaneously place bids to acquire ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their campaign is displayed to a r

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Pop-under ads can be apainful for users, but they also present fascinating challenge for advertisers. These ads operate under the radar, appearing in a new window when a user clicks with a webpage. This stealthy approach can lead to substantial click-through rates (CTR) and ultimately drive conversions. Understanding how CPM pricing works for pop-u